Visual Appeal: Adding Background Video in WordPress

Engage visitors with dynamic background videos


1. Hook: The Power of Background Videos 🎥

Imagine your website as a captivating movie, where the background video sets the mood and draws you in. It’s like having a visual symphony that grabs attention and keeps visitors glued to your site. That’s the magic of background videos, and they’re a must-have for any website looking to make a lasting impression.

How to WordPress background video

© Photographer Pixabay

Benefits of Background Videos 🎥

Background videos are a powerful tool to captivate your website visitors and leave a lasting impression. They can:

  • Increase engagement and dwell time: Dynamic visuals keep visitors glued to your site, increasing the chances of them exploring your content.
  • Enhance visual appeal and storytelling: Videos create a more immersive experience, allowing you to convey your message in a visually compelling way.
  • Reduce bounce rates: By capturing visitors’ attention and providing engaging content, background videos can significantly reduce the number of people who leave your site without taking action.

Choosing the Right Video

3. Tips for Finding High-Quality Stock Footage or Creating Custom Videos

Finding the perfect background video is crucial for creating a captivating and engaging experience. Here are some tips to help you find or create high-quality footage:

  • Consider your audience: Choose a video that aligns with the interests and demographics of your target audience.
  • Look for high-resolution videos: The resolution of your video will determine its clarity and visual impact. Aim for videos with a resolution of at least 1920×1080 pixels.
  • Pay attention to video size: The size of your video will affect its loading speed. Keep the file size under 5MB for optimal performance.
  • Use stock footage libraries: There are numerous websites that offer high-quality stock footage for free or at a low cost.
  • Create your own custom videos: If you have the resources, consider creating your own custom videos. This gives you complete control over the content and style of your video.

Adding Background Video Using Plugins 🎬

4. Background Video Plugin Recommendations 🛠️

WordPress offers a plethora of plugins that can help you add background videos to your website with ease. Here are two popular options:

  • Video Background: This plugin allows you to insert a video as your site’s background, with options for autoplay, loop, and volume control.

  • Background Video: This plugin provides a user-friendly interface for adding and customizing background videos. It supports multiple video formats and offers advanced settings for fine-tuning video playback.

Customizing Video Settings

Tweaking the Video’s Behavior

Customize your video’s playback settings to suit your website’s needs. Control whether it auto-plays, loops endlessly, or remains silent with adjustable volume. 🎬

Positioning and Dimensioning

Set the video’s position and dimensions to create the perfect visual impact. Whether you want it to fill the entire background or occupy a specific area, you have full control over its placement and size. 📐

Embellishments and Effects

Add video overlays and effects to enhance your video’s aesthetics. Overlays can display text, logos, or other elements, while effects can create a cinematic ambiance or add a touch of flair. ✨

Mobile Optimization 📱

When it comes to background videos, mobile optimization is a must! 📱 Just like how you wouldn’t wear a formal suit to a casual party, your background video shouldn’t be too fancy for mobile devices. Here’s why:

  • Responsive Display: Mobile screens are smaller, so your video needs to adjust its size and position to fit seamlessly. Think of it like a chameleon that changes color to match its surroundings! 🦎
  • Performance: Mobile devices have limited resources, so your video needs to be lightweight and load quickly. Imagine a race car that’s too heavy to win! 🏎️
  • Data Usage: Mobile users often have limited data plans, so your video shouldn’t be a data hog. Think of it like a hungry hippo that eats all the data! 🦛

To optimize your background video for mobile, follow these tips:

  • Use Responsive Design: Make sure your video scales and adjusts to different screen sizes.
  • Choose a Lightweight Format: Use video formats like MP4 or WebM that are optimized for mobile.
  • Keep it Short and Sweet: Long videos can take forever to load on mobile, so keep them concise.
  • Test on Multiple Devices: Check how your video looks and performs on different mobile devices to ensure a seamless experience.

Accessibility Considerations 🌐

7. Ensuring Videos Are Compatible with Screen Readers 🗣️

For a website to be truly accessible, it’s crucial to ensure that videos are compatible with screen readers. Screen readers are software programs that read aloud the content on a web page, making it accessible to visually impaired users.

To make videos compatible with screen readers, provide alternative text and transcripts. Alternative text is a brief description of the video that appears in place of the video if it cannot be played. Transcripts are a complete written version of the video’s audio content.

By providing alternative text and transcripts, you’re not only making your videos accessible to visually impaired users, but you’re also improving the overall SEO of your website. Search engines use alternative text and transcripts to index videos, making them easier to find in search results.

Accessibility Feature Description
Alternative text A brief description of the video that appears in place of the video if it cannot be played.
Transcripts A complete written version of the video’s audio content.

💡 Remember: Accessibility is not just a legal requirement; it’s a moral imperative. By making your videos accessible, you’re creating a more inclusive and welcoming online experience for everyone.

Performance Optimization 📈

When it comes to background videos, performance is key. 🏎️ A slow-loading video can ruin the user experience and send visitors running. 🏃‍♀️💨 To avoid this, follow these optimization tips:

  • Optimize video file size: Use video compression tools to reduce the file size without sacrificing quality. 🗜️
  • Use a CDN: A content delivery network (CDN) can help deliver videos faster by caching them closer to users. 🌐
  • Lazy load videos: Only load videos when they’re visible on the page. 😴 This saves bandwidth and speeds up page load times.
  • Use hardware acceleration: If your server supports it, enable hardware acceleration to improve video playback performance. 🚀

Troubleshooting Common Issues

9. Resolving Compatibility Issues with Different Browsers

When adding background videos to your WordPress website, you may encounter compatibility issues with different browsers. Here are some common problems and their solutions:

  • Video not playing in a specific browser: Check the browser’s support for the video format used. Some browsers may not support certain video codecs, such as MP4 or WebM. Convert the video to a compatible format or use a plugin that supports multiple formats.

  • Video not displaying correctly on mobile devices: Ensure the video is optimized for mobile viewing. Use responsive video techniques to adjust the video’s size and position based on the device’s screen size.

  • Video not autoplaying in some browsers: Autoplay is not supported by all browsers. Check the browser’s settings to enable autoplay or use a plugin that provides this functionality.

  • Video controls not appearing: Some plugins may disable video controls by default. Check the plugin’s settings to enable controls or use a different plugin that provides customizable video controls.

By addressing these compatibility issues, you can ensure that your background video displays correctly and consistently across different browsers and devices.


A Visual Masterpiece

Adding background videos to your WordPress website is like giving your online presence a vibrant makeover. It’s a powerful tool that can transform your site into a captivating visual masterpiece. Embrace the power of dynamic visuals and watch as your website blossoms into a symphony of engagement and allure.

Remember, a well-chosen background video can speak volumes without uttering a single word. It’s a silent storyteller that paints a vivid picture, evoking emotions and creating a lasting impression. So, don’t be afraid to experiment with different videos, customize settings, and optimize for performance. The rewards of a visually stunning website will far outweigh the effort.

Call to Action

Don’t let your website be a static canvas. Infuse it with life and motion by adding a background video today. Unleash the power of visual storytelling and watch as your website becomes a beacon of engagement and inspiration.

About David Damstra

Business Leader and Business Developer, Project Manager and Full Stack Developer & Designer Creative Director, Brand Guardian, Minister of Company Culture Co-Author of Professional WordPress. Currently in Third Edition. Seasoned web developer using practical technology to rapidly create standards compliant dynamic websites. Experienced with web development, software development and systems and network management and consulting.