Diversify Your Content: Running Two Blogs on One WordPress Site

Discover how to manage multiple blogs on a single WordPress installation



Running multiple blogs can be a great way to diversify your content and reach a wider audience. But what if you don’t want to manage multiple websites? 💡

Thesis Statement:

Fear not, my friend! It’s entirely possible to run two blogs on a single WordPress site. In fact, it’s a piece of cake! 🍰 Let’s dive in and explore how you can do it.

2 blogs on one wordpress site

© Photographer Anna Shvets

Benefits of Running Multiple Blogs 💡

2. Content Diversification 📚

Running multiple blogs allows you to diversify your content and reach a wider audience. Imagine having a blog about cooking and another about travel. By keeping them separate, you can cater to specific interests without overwhelming your readers with unrelated content. It’s like having two different worlds under one roof! Plus, it helps you avoid the dreaded “too many cooks in the kitchen” syndrome.

WordPress Multisite vs. Subdomains: A Tale of Two Approaches 💡

When it comes to running multiple blogs on a single WordPress site, you’ve got two main options: Multisite or subdomains. Let’s dive into the pros and cons of each:

Multisite: A Unified Kingdom 🏰

Multisite allows you to create multiple blogs within a single WordPress installation. It’s like having a kingdom with multiple provinces, all under one ruler. The main advantage of Multisite is that it’s super convenient. You can manage all your blogs from one central dashboard, making it a breeze to update plugins, themes, and settings for all your sites. Plus, it’s easier to share content and cross-promote between your blogs.

However, Multisite can be a bit more complex to set up and manage than subdomains. You’ll need to install a special plugin, and there’s a bit of a learning curve to get the hang of it.

Choosing a Plugin for Multisite 💻

When it comes to selecting a plugin for your Multisite network, there are a few options available. One popular choice is the “WordPress Multisite Manager” plugin. 🏆 This plugin provides a user-friendly interface for managing your Multisite network, including creating new blogs, managing users, and updating settings.

The WordPress Multisite Manager plugin offers several benefits that make it a great choice for managing multiple blogs:

  • Easy Setup: The plugin is easy to install and configure, making it a breeze to get started with Multisite.
  • User Management: It provides robust user management features, allowing you to control user permissions and roles across all your blogs.
  • Network-Wide Updates: You can perform updates to all your blogs simultaneously, saving you time and hassle.
  • Centralized Dashboard: The plugin provides a centralized dashboard where you can manage all your blogs from one convenient location.

Setting Up a Multisite Network 🌐

Setting up a Multisite network in WordPress is a breeze! It’s like building a bustling city where each blog is a unique neighborhood. Here’s a step-by-step guide:

  1. Activate the Network: Head over to your WordPress dashboard, click “Tools,” and then “Network Setup.” Activate the network and choose a unique network ID.
  2. Create a Super Admin: You’re the mayor of this city! Create a super admin account that will have control over all the blogs in the network.
  3. Add New Sites: Just like adding new houses to your city, you can create new blogs within the network. Click “Sites” in the dashboard and then “Add New.” Choose a domain or subdomain for your new blog and give it a snazzy name.
  4. Customize and Manage: Each blog is its own little world, so you can customize its appearance, settings, and plugins. You’ve got the power to manage user permissions, update the network, and keep everything running smoothly.

It’s like having a whole city of blogs at your fingertips! 🏙️


Creating a New Blog: A Canvas for Your Expression 🎨

Creating a new blog within your Multisite network is like painting on a fresh canvas. You’re given a blank slate to express your unique voice and share your passions with the world. The possibilities are endless, just like the colors on an artist’s palette.

Once you’ve set up your Multisite network, creating a new blog is a breeze. Simply navigate to the “My Sites” section in your WordPress dashboard and click on the “Add New” button. From there, you can choose a domain name, a blog title, and a theme that reflects your blog’s personality.

Customizing your blog is like putting the finishing touches on a masterpiece. You can choose from a wide range of themes and plugins to create a unique look and feel for your blog. You can also customize the header, footer, and sidebar to match your brand’s aesthetics.

Remember, your blog is a reflection of you, so don’t be afraid to let your creativity shine through. Whether you’re sharing your travel adventures, showcasing your culinary creations, or delving into the latest tech trends, your blog is a space to connect with like-minded individuals and share your passions with the world.

Managing Multiple Blogs: A Balancing Act ⚖️

Juggling multiple blogs on a single WordPress site can be a tricky balancing act, but with the right tools and techniques, you can keep all your plates spinning effortlessly. 🍽️

One key to effective management is establishing a clear content plan. 📅 This will help you stay organized and ensure that each blog receives the attention it deserves. You’ll also want to set up user permissions to control who can access and edit each blog. 🛡️

Regular updates are essential for keeping your blogs fresh and engaging. 🔄 Set up a schedule for content updates, plugin maintenance, and security patches to ensure that everything runs smoothly. And don’t forget to back up your blogs regularly to protect your precious content. 💾

By following these tips, you can effectively manage multiple blogs on a single WordPress site, saving time, resources, and headaches. 💆‍♀️ So go forth and conquer the world of blogging, one blog at a time! 💪

Cross-Promoting Content 🤝

Cross-promoting content between your two blogs is like a magic wand for boosting visibility. Think of it as a two-way street: you can feature content from Blog A on Blog B, and vice versa. It’s a win-win situation!

Here are some clever ways to cross-promote:

  • Use widgets: Add a “Recent Posts from Blog X” widget to each blog.
  • Link to related content: When writing a post on Blog A, include links to relevant posts on Blog B.
  • Share on social media: Promote your posts on both blogs’ social media channels.

By cross-promoting, you’re not only exposing your content to a wider audience but also creating a sense of interconnectedness between your blogs. It’s like a harmonious symphony of content, where each note (blog) complements the others, creating a captivating experience for your readers.

Optimizing for SEO 🌐

When you’re running multiple blogs on one site, SEO becomes even more important. You want to make sure that each blog is visible to search engines and that your content is ranking well for relevant keywords.

One of the biggest challenges with SEO for multiple blogs is avoiding duplicate content issues. This can happen if you have similar content on multiple blogs. To avoid this, you need to make sure that each blog has its own unique content and that you’re not simply duplicating content from one blog to another.

Here are a few tips for optimizing your SEO for multiple blogs:

  • Use different keywords for each blog. This will help you to avoid duplicate content issues and will also help you to rank for a wider range of keywords.
  • Create unique content for each blog. Don’t just copy and paste content from one blog to another.
  • Use canonical tags to tell search engines which version of a page is the original. This will help to avoid duplicate content issues.
  • Build backlinks to each blog. This will help to improve your SEO and will also help to drive traffic to your blogs.

By following these tips, you can optimize your SEO for multiple blogs and ensure that your content is visible to search engines and ranking well for relevant keywords.


The Power of Multiple Blogs

Running two blogs on one WordPress site is like having two superpowers in your content arsenal. It’s a game-changer for content diversification, SEO dominance, and audience engagement. By following the strategies outlined in this guide, you’ll unlock the potential of your WordPress site and elevate your online presence to new heights.

Remember, “Content is king, but diversity is its queen.” Embrace the power of multiple blogs and let your content empire flourish!

About David Damstra

Business Leader and Business Developer, Project Manager and Full Stack Developer & Designer Creative Director, Brand Guardian, Minister of Company Culture Co-Author of Professional WordPress. Currently in Third Edition. Seasoned web developer using practical technology to rapidly create standards compliant dynamic websites. Experienced with web development, software development and systems and network management and consulting.